In Q1 2026, library titles drew roughly 25 billion streaming hours against 7.3 billion for originals. More than 75% of all streaming time was spent on catalog content such as Friends, Suits, and Modern Family.
Strip out Netflix and the catalog share climbs even higher to roughly 90%. Netflix is the only major streamer where originals nearly match catalog viewing, and the reason is simple: more than $135 billion in content spend over the past decade, with roughly $20 billion projected for 2026 while rivals cut.
